It may sound obvious, but before you start reaching out to a list of potential investors you need to start with what your ideal investor looks like.

Just as you would with potential leads, you’ll want to define who you are “selling & marketing” to & getting VERY detailed usually helps.

Having a deep understanding of who you want to raise from will help as you put together investor decks, emails, and other fundraising documents. If done right, investors can be far more than a surge of capital and can offer relevant experiences, networks, and mentorship.

Here are the most important things to consider while creating your investor persona:

• Location — Where is your offering located? Do you need local or international investors? Are you looking for connections and networks in strategic geographies?
• Industry — What type of company are you? Who would benefit more from your offering? Where should your future investors/partners be focused? Where do you fit into the blockchain world?
• Offering Focus — What is included in your STO offering? What type of Security Tokens are you offering? What platform is your offering on? Do you have any legal restrictions? What barrier to entry may potential investors have?
• Motivators — What do you want to get out of your investors and what do they want to get out of you? Do your investors need to match your values & culture?
• Deal Momentum– Are you in need of capital as soon as possible? Or are you taking your time and looking for strategic investors? Do you need capital to launch your STO successfully?

Your ideal investor profile should remain dynamic as your company continues to grow. Note: Its important to take a look back once a quarter or every 6 months to iterate and make necessary changes as your company grows & changes.

Also it’s important to note that an STO is a relatively low-risk investment option backed by SEC regulations. As more regulators actively engage with the cryptocurrency market, security tokens will emerge as the big winners since they combine the best of both worlds. Further, there is a void in the crypto market for products that cater to less “adventurous” investors who demand stability and increased security.

2021 was without a doubt the year of the NFT but it started to bring more attention to the public of what exactly a ‘security’ is and as a result of all these factors, security tokens are expected to grow into a $167 trillion market by 2030.

If you need help building your investor avatar or with Investor Relations for your upcoming STO please send us an email:

Jessica Burns, Head of Investor Relations & Head Of Marketing

Security Token Advisors: jessica@securitytokenadvisors.com